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BBC realises its global TV assets

Teletubbies and Wallace & Gromit are about to get the same treatment as one of the BBC’s longest running shows, Top of The Pops – their own global brand managers.

Teletubbies and Wallace & Gromit are about to get the same treatment as one of the BBC’s longest running shows, Top of The Pops – their own global brand managers.

>>> read the rest of this article at Marketing Week.

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