Ice-Cold in Alex
Ice-Cold in Alex, made in 1958 is a British film based on the novel of the same name by British author Christopher Landon. Directed by J. Lee Thompson and starring John Mills, the film was a prizewinner at the 8th Berlin International Film Festival. It is frequently shown on television, and is also available on video and DVD. A recut version of the film — 48 minutes shorter than the original — was released as “Desert Attack” in 1961 in the US. >>> more on Wikipedia
Theft delivers publicity
In 1958 the theft of 4,000 radios from a New York warehouse gave the brand valuable publicity in the US by putting its name in the headlines.